In conjunction with Twitter SA 360 Conversations recently launched a new concept in targeted conversation advertising. Media houses have been delivering media schedules using print and radio but now advertisers can target a conversation on Twitter and deliver a message or series of conversational messaging to draw the conversation into their brand or offering.
Targeting conversation through Twitter enables marketers to deliver Promoted Tweets directly to these Twitter users to build upon their marketing strategy.
Via proprietary technology, we analyse conversations on Twitter to identify people that have tweeted about or engaged with specific keyword or event over a period. We then apply sophisticated logic to determine when combinations of keywords driven by the conversation or an event is happening on Twitter. This logic allows brands to reach and engage with an audience.
The end result is a broad set of targetable users who have engaged with specific event or set of keywords, which allows brands to be relevant with marketing messages in new and dynamic ways.
Why South African businesses should use Twitter to drive their messaging to a targeted audience.