360 Online Marketing | Instagram for business
We are a full service Online Marketing agency with representation in all the major cities in South Africa
Online marketring, digital marketing, social media marketing, internet marketing,
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Instagram for business

21 May Instagram for business

Instagram for business – what, where & how

By arriving at this particular post, one aspect is significantly clear to us – you have realized that Instagram is a critically important social network. This platform has transformed itself completely from a hip and trendy photo-sharing app to one of the most effective brand-building tools available today. It’s no wonder then that businesses of all shapes and sizes are jumping at the opportunity to use Instagram as one of their primary marketing channels for brand awareness and customer acquisition.

Instagram creates a unique opportunity for businesses to reach their customers and visually tell their story. If you decide Instagram is a platform you would like to invest your time in, download the app and get started ASAP!

We’ve taken it upon ourselves to identify five easy tips to get you started on the right foot.

1. The right username strikes a cord
It might sound obvious, but try to use the name of your business (or an alternative if it is already in-use). Start building the brand right away.
2. Make your profile count
Use the “bio” section to make your account stand out. Add industry specific keywords in there for relevancy.
3. Post with purpose
Always use high quality, sharp images to convey a professional image. Be consistent with the things that you are posting. Determine the visual style of your brand.
4. Have a solid hashtag strategy
Hashtags are the only method of searching for content on Instagram, so you will want to be familiar with popular hashtags within your industry. Create a hashtag strategy for your account, which should include a hashtag created specifically for your business.
5. Engage with your community – online and off
Posting great content is not enough, to get the most out of Instagram you need to engage with your community. Let your customers and employees know that your business is on Instagram.

Posting great content is not enough, to get the most out of Instagram you need to engage with your community. Let your customers and employees know that your business is on Instagram.