360 Online Marketing | Sharing and Reposting: Everything you need to know
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Sharing and Reposting: Everything you need to know

06 Dec Sharing and Reposting: Everything you need to know

When navigating the murky waters of social media, you can quickly become bogged down in confusing jargon. Fortunately, Zebra 360 Online is here to help! Today, we take a quick look at two critical sharing functions open to you- the ‘share’ and the ‘repost’. How they differ from each other, what each can achieve, and when you’d want to consider one above the other.

On paper, sharing and reposting look like exactly the same function-not helped by the fact that one major social media platform uses a ‘share’ button for what are effectively reposts! There’s some nuanced difference in how they work, and the exposure they give you, however.

Reposting is something you will typically do for great content made by other users, which you wish to bring to the attention of your own audience without much input from yourselves. It’s typically content shared from open-to-public sites, and will usually remain open to all on your feed too. While each platform works a little differently, a repost will typically keep the backlink and credits to the original poster’s account, be from the same platform you are using, and will display on your feed or page with all the original content showing. If it’s difficult to grasp, think of the original ‘repost’- Twitter’s ‘retweet’ option- and how it displays in your Twitter feed vs how your own tweets look. On Instagram, for example, a reposted piece of content is a great tool to help you keep your feed vibrant and busy with beautiful contributions without making and posting all the content yourself.

Sharing is more of a catch-all term. You, in fact, ‘share’ content with your users every time you make a personally generated post to your social media accounts. Sharing also covers circumstances where you may re-use content from another source, but apply your own input- commentary, adding an opinion and similar situations. You can choose to share content to a specific audience only, or use it to bring something to the attention of other interested parties. You can also ‘share’ content between platforms, such as when you read a great article on the internet and want to give it some publicity on your social media sites. Shared content doesn’t always automatically come with full links to the original source [although it’s great practice to make sure you credit your sources to avoid copyright and plagiarism issues].

Still confused? Don’t worry! Zebra 360 Online is here to help you with all your social media issues, so be sure to give us a shout today.