16 May Social media engagement
2016 – when social media engagement became a commitment
Exactly how far have we come since Jeff Bullas famously asked, “How long will this social media hype last?” Quite a bit we’d say if we were to consider that Bullas asked that question back in 2010, folks. If hypes last for 6 years and still shows significant growth and continuous improvement, our online copywriters at 360 Online Marketing certainly misunderstood the definition of the word.
For social marketers, 2015 was an exciting year. New platforms, software and consumer preferences brought about a host of changes and opportunities. As a result, social media—and subsequently your strategy—has evolved and will continue to do so.
Only a brave (and somewhat foolish) person would attempt to predict how the social media landscape will change over the course of a year. However here are five social media trends marketers should keep an eye on in 2016:
1. Search Engine Optimisation (SEO)
People sharing your content and sending more traffic to your website can help you rank higher. Similarly social content is becoming more visible in search results.
2. Social Media sharpens Customer Service
Twitter & Facebook are already great tools for customers to have their voices heard, but these two giants have made great strides to up their game even more. Twitter cut the “mutual follow” requirement for direct messaging and Facebook has launched a beta version of Business Messenger.
3. Social Shopping
2016 will see shopping on Twitter, Facebook and Instagram without leaving your feed – progress at the highest level!
4. The Mobile-Move
What was once considered a bonus is now a necessity. If you’re not thinking mobile first, then you’re already behind. Mobile devices have become the primary (not secondary) screen for most social media users.
5. Live Streaming Video
Consumers also want faster access to real-time, offline events. Live streaming video is considered to be the next big thing in social media marketing thanks to apps like Periscope and Meerkat, which took the Internet by storm in 2015
In closing, 2016 may bring with it many changes and innovations, however we are always mindful of what works for us and our customers before we merely jump on any social media bandwagon. Be sure to access properly and do the same.